Dumb Money

The most unexpected addition to this fall's release slate is set to shake up the box office with a historic debut over the coming weekend.

The Exorcist: Believer Universal’s horror sequel pulled in $27.2M over the weekend for a debut in first place. That’s +50% above the franchise’s last major installment, 2004’s Exorcist: The Beginning with $18.0M—although Believer would actually fall below the earlier film...

A promising October for exhibitors gets rolling this weekend with the latest horror franchise revival from Universal and Blumhouse.

Paw Patrol: The Mighty Movie Paramount’s animated sequel took a bite out of the box office with $23.0M, putting it in first place. That’s +75% above 2021’s Paw Patrol: The Movie’s $13.1M debut, although that film’s theatrical earnings were hurt...

September gives way to October this weekend as three new releases and one wide expansion look to inject some energy into the mid-autumn box office market.

Monday Update: The Nun II came in above its original Sunday estimate, $8.5M vs. $8.4M, while Expend4bles came in lower, $8.0M vs. $8.3M. While the two films were originally only 1.2% apart, a margin that Boxoffice PRO originally labelled “too close...

This week's report takes an early glance at the return of an iconic actor-director duo with one of the most high profile prestige releases of the fall.

The penultimate frame of the month sees one major studio release target a first place debut in an otherwise underwhelming early fall box office space as September's slate of sequels continues to roll out.

Monday Update: The Nun II barely beat out A Haunting in Venice for the top spot, $14.5M to $14.2M. Both films came in slightly below their original Sunday estimates: Nun at $14.5M instead of $14.7M, Haunting at $14.2M instead of $14.5M. Nun...

This week's report takes an early peek at how the theatrical release of Taylor Swift's Eras Tour could shake up the autumn box office.

The “meme stock phenomenon” shook the financial world during the pandemic, propelling a devoted group of online retail investors into a crusade against some of Wall Street’s biggest players. This modern-day David and Goliath saga is the backdrop of Sony’s...

This week's report dives into the first outlook for October and 2023's fourth quarter with early analysis and projections for the next horror offering on this fall's theatrical menu.