Breakthrough

Monday Update: Warner Bros.’ fantasy comedy Pokemon: Detective Pikachu couldn’t overtake Avengers: Endgame domestically this weekend, even as it led globally. The new Pokemon film was projected by some to finally be the title dethroning the biggest movie ever, but that dethroner may have to...

Monday Update: After destroying the opening weekend record last frame, Disney’s Avengers: Endgame fell to “only” the second-best sophomore weekend ever. The film earned $147.3M, which is the runner-up spot for a second weekend behind only Star Wars: The Force Awakens with $149.2M. Endgame...

Monday Update: Calling it the most stunning opening weekend in box office history might, if anything, be an understatement. Prior to release, the debate was whether Avengers: Endgame might just possibly — if everything lined up perfectly — set two new...

Monday Update: It’s the calm before the thunder, the weekend before Avengers: Endgame potentially breaks box office records. Warner Bros. horror The Curse of La Llorona debuted on top with $26.3M. The past two weekends’ leader Shazam! fell -33% to $16.4M for the...

Saturday Update: Warner Bros. reports this morning that The Curse of La Llorona is coming ahead of weekend forecasts with an estimated $11.8 million opening day on Friday, including Thursday night earnings.

It may only be mid-April, but the coming weekend represents the final frame before "summer" movie season kicks off with a little movie from Disney and Marvel. Before that, though, a trio of new releases will enter the market over...

Our long range report for this week takes an early look at June's first tentpole releases. Will the veteran superhero franchise or young Illumination animated sequel come out on top?

This week’s report takes a first look at a trio of releases slated to open in time for Easter weekend this April. Breakthrough Opening Weekend Range: $12 – 20 million (3-Day) PROS: Faith-based audiences that have driven recent successes in...